Field notes from live accounts

What we have learned running paid media for prop firms.

Ad account infrastructure, compliant creative, channel strategy and measurement. Written from accounts we manage, not from theory.

Why Prop Firm Ad Accounts Get Banned, and How to Build Around It

What actually triggers a prop firm ad account suspension on Meta and Google, why appeals rarely work, and how to structure accounts that survive.

Copy frameworks that convert traders on Facebook and Instagram without triggering policy review. The claims to avoid and the angles that work.

Search reaches traders who already decided to take an evaluation. Campaign structure, Performance Max guardrails and negative keyword hygiene.

Blended ROAS hides more than it reveals. The metrics that govern prop firm paid media economics, and how to set a target worth steering by.

Prop firm creative decays faster than almost any vertical. How to tell fatigue from the problems that look like it, and the cadence that holds ROAS.

Browser tracking loses a large share of prop firm conversions. Server-side setup, event taxonomy, deduplication and cross-channel attribution.